"Nice photo, check out my product at...."
"Promote this on...."
It doesn't matter what social media platform you are on, someone is bound to promote their product or service in the comments section of your posts. While a brand or influencer that you partner with may have an appropriate occasion to do so, most of these posts come across as spam.
It doesn't matter if it is Instagram, Linked In, Facebook, or any other social media platform, promoting your own product or service on someone elses' content uninvited is unprofessional. It does not matter if you are offering a legitimate product or service, using this sort of marketing tactic makes it appears as though you are just another internet scam.
Want to avoid looking like a spam bot? Here are a few things to keep in mind.
DO NOT tell people to DM your main account from a throwaway account.
DO NOT promote your product/service on a post selling something similar.
DO work on curating original content focused on what your target audience is interested in.
DO NOT post a long rambling comment where you attempt to sell your product/service on another brand's post.
DO create a human experience with your consumers.
DO focus on brand transparency and quality.
Marketing isn't easy. But by creating spam content, you only make your job harder and create a negative feeling for your brand. It doesn't matter what industry you are in, marketing is an integral part of your brand's success. Using spam quality tactics will only hold your brand back in the long run.