When it comes to cannabis marketing, nothing is more frustrating than dealing with outdated rules and terms of service. Imagine following all the rules to the letter, only to have your post removed simply because. However, some social media platforms are moving with the times and opening their arms to the cannabis industry.
When it comes to connecting with other cannabis professionals, LinkedIn has been a useful tool for many. The platform opened its arms to the industry, allowing industry workers to connect, share information, and show off their grows.
LinkedIn has also allowed for content curation where other platforms offer none. A photo of a beautiful looking bud stands a good chance of being removed on Instagram, but will not be removed on LinkedIn unless it violates the terms of service.
When looking for cannabis content to read while on the go or lounging at home, Medium is a viable option for many. Designed to share articles and information on a range of topics, cannabis professionals can find everything from reviews, to guides and more on the platform.
Medium also offers brands an affordable way to expand its reach with educational blog content. The app design and built-in audience allow for brands to reach new individuals without spending a fortune on advertising.
Leafwire is a social media platform designed specifically around cannabis and industry workers. Individuals can set up a profile, share content, and interact with other professionals in a like-minded setting.
Leafwire also has tools like job searches and service pages to help professionals and brands branch out in the industry. Tools like these facilitate communication across industry niches and connect individuals on a professional level.
If you work in the cannabis industry, you know social media is a nightmare. Outdated rules and terms of service can be a pain. Thankfully, there are platforms out there that are branching out and accepting the industry and its workers.